Wholesalers are preferred by retailers because wholesalers provide the required things in the quantity and quality demanded by retailers at a substantially cheaper cost than the actual market value. It allows them to make a lot of money since they buy products from wholesalers and then resale them at a premium cost in their physical outlets. Wholesalers purchase various types of goods, products, and objects directly from the manufacturer or creator of these products and goods, so wholesaler shops sell their wares for a lower price. The wholesaler often has excellent contacts and understanding with both the production and the retailer, which is advantageous to their business. This approach to wholesaling and retailing benefits both the supplier and the merchant. However, it is more feasible and beneficial for salespeople who are also wholesale decor suppliers with multiple locations throughout the city.