Participants who managed to purchase the pack could FUT 23 Coins have even more luck, however, as the pack was advertised as being untradeable (meaning that it could not be sold to transfer markets) In the past, where EA has sold a pack with incorrect descriptions it is typical for them to compensate those who bought the original pack. As a result, certain players could receive the two FUT Hero cards in exchange for as little as 25,000 coins.
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An issue with one of FIFA 23's"Hero" packs has resulted in a rather expensive price after the tradeable FIFA Ultimate Team Hero merchandise was placed on the game's virtual transfer market with a drastically reduced cost. Unrest ensued as players sought to sell their items when their value dropped, trying to recuperate loss as the market overflowing.
FUT Hero items are extremely rare which makes them valuable. Each item is associated with an individual who has made a significant contribution to their team or is an avid fan due to one or more reasons. Hero items are available for purchase. Hero item can go for millions of FUT coins for each one in the market for virtual transfers or is available by purchasing packs. However, there is a slim chance of getting one.
Thus, when EA mistakenly released a pack which included a tradeable Hero item at a low price of 255,000 FUT coins, the market was hit with an influx of cheap Heroes that caused it to plummet and wipe out any value that was supposed to be attached to the most valuable items. People who held on to rare Heroes were forced to sell them after they witnessed prices drop and putting sparks into the fire. This is understandable, though given that the rarer Hero items can fetch hundreds of dollars in real-world value when sold via third-party platforms.
The mistake has been fixed, with the pack only being available for about 25 minutes, but the damage has been done. EA is yet to make a statement on the situation. although the market is beginning to recover, the loss appears to be irreversible, and it is still to be seen what publisher will make to buying FIFA 23 Coins fix the situation.